Graduate student Brittany Young publishes Incubated Futures: What is a resilient chicken? in n+1 magazine.
Incubated Futures: What is a resilient chicken?
KENTUCKY FRIED CHICKEN wants to move into Addis Ababa. Among the last of African countries to be colonized by fast food, Ethiopia just received their first multinational fast food chain in 2018, when two Pizza Huts opened in Addis. More international chains want to open in the capital, though their efforts are stymied by Ethiopia’s fervor for self-branded counterfeits: Addis is home to a few unauthorized In-N-Out Burgers, at least one false Burger King, and a Subway that serves more stews than sandwiches. The logo for Kentaki Krunchy Fried Chicken, or KKFC, looks almost identical to its American inspiration. Its owner, Tseday Asrat, is a serial entrepreneur known for nearly reproducing Starbuck’s green sigil logo at every location of Kaldi’s, a coffee chain he also owns in Addis. Asrat claims to have received KFC branding licensing from KFC Saudi Arabia, but KFC corporate disagrees.